28 May 2015
Strong media interest in Choosing Wisely Australia, even weeks before the launch, demonstrated just how important the initiative is regarded by both the health sector and the general community. Millions of Australians were made aware of the Choosing Wisely Australia key messages and recommendations.
There was nationwide television coverage of the initiative on the Nine Network, Network Ten, ABC News and ABC News 24. Major metropolitan newspapers ran detailed articles, including in The Sydney Morning Herald, The Age, The Australian, The Adelaide Advertiser and The Courier Mail. There was also significant radio and online coverage and detailed analysis in health professional media. Find out what the media said